Walker Institute offers unique opportunity for professional development

Your WBA has a lot to offer in terms of events and educational opportunities, but there’s at least one that’s difficult to find elsewhere.

The Walker Broadcast Management Institute offers a unique opportunity to get management training that’s specifically designed for current and future broadcast managers. Participants come from across the country, but it’s in your backyard, on the UW-Madison campus.

The three-day sessions run in three-year cycles, so participants come back three years in a row to complete the training cycle. In addition to the fantastic training, designed and organized by the UW School of Business, participants also enjoy a fantastic networking opportunity. If you talk to our Institute graduates, you’ll find that the connections and friendships they formed over the three years were as impactful as the training.

Another unique aspect of the program is that space is limited. We keep the classes small to maximize the effectiveness of the training.

That said, space is still available. Perhaps you want to join, or know someone else who should consider it. All you need to do to enroll is to call or email the WBA office. You’ll want to do so soon, in case the class fills up.

Your WBA takes over Lambeau

Wisconsin broadcasters were all over Lambeau Field for two days in February for a series of events that showcased the future of broadcasting.

On Friday, Feb. 21, we hosted the Toolbox, put on by our WBA Young Professionals Committee, which featured an exclusive tour of the Lambeau Field media production facilities and an afternoon of wonderful sessions.

The Toolbox attendees joined a larger group of broadcasters that evening for a memorable reception.

Then, on Saturday, we welcomed hundreds of high school and college students from across the state for our WBA Student Forum at Lambeau Field. It was a day full of informative and inspirational sessions, hands-on experiences, and great networking opportunities. Thank you to all the broadcasters who make this event possible by giving their time and talents to inspire the next generation of broadcasters.

Your WBA on the Road

Your WBA was also busy the last few months representing you, our valued members, at important events, like CES in Las Vegas, the Silver Circle awards in Milwaukee, and most recently on our annual visit to Capitol Hill.

Please know that your WBA supports you. We know you take your commitment to serving your communities seriously, and we do too. That commitment is what sets you apart from social media and other tech behemoths. It’s your strength, and we’re here to help you make the most of it.

You’re there for your community, and your WBA is there for you.

Michelle Vetterkind
WBA President and CEO